A recent study shows that more than 2/3 of By-Owner sellers (FSBOs) end up listing with an agent. Marketing and selling a home is like any business; if you are not immersed in it day-to-day, you won’t have the knowledge, experience or resources to do it well. Moreover, you won’t know what you don’t know. This reality can be costly in terms of both time and money. These are the top six reasons why FSBOs fail.
A fun, but interesting question in the Halloween “spirit:” If your house is haunted, are you legally required to disclose the haunting to a prospective buyer?
Sustained strength in the real estate market brings out the career changers. You can almost hear it: “I’ll get my real estate license and all my friends will use me.” Sadly, the real estate industry has trained consumers to commoditize real estate services, opening the door for social connection to become a proxy for experience and competence, and the default criterion for choosing a Realtor. Consider the cost of misguided loyalty in one of your most important legal, financial and lifestyle undertakings.
For certain properties, aerial (drone) photography can be a valuable part of a home marketing photo strategy. Drone photography, however, is too often nothing more than realtor “listing fluff” to impress a listing client. Misused / overused aerial photography will actually detract from the presentation of the home
Most real estate listing agents include holding open houses in their marketing strategy. Are open houses really an effective tool for selling a home, or are they really more of a self-promotion platform for the Listing Agent?
Anyone who has bought or sold a home is familiar with the Seller Property Disclosure Statement form. The form is designed to guide sellers in disclosing to prospective buyers known property defects. The form, a detailed checklist, gives the impression that Georgia law imposes a high seller disclosure standard. The disclosure standard is actually very limited; in fact, the law places a high degree of responsibility on the buyer to inspect the home.
Over-pricing a home in the electronic marketplace is like putting underwear in the jeans drawer. Someone looking for undies won’t find them. Someone looking for jeans will see the undies and and wonder why they are in the jeans drawer. For qualified buyers to find your home, it needs to be in the right price drawer.
Marketing and selling a home is a collaborative undertaking between you and your agent. Success requires commitment, attention to detail and follow through. Consider these tips to get your home sold in the shortest time and at the highest price.
The spectrum of knowledge, skill and experience among Atlanta real estate agents is broad. Sadly, name recognition, social obligation or unvetted referral are often the basis for choosing an agent. With so much at stake in buying or selling a home, deciding with whom to place your trust and confidence warrants more. Resume matters! Access, Advise and Advocacy offer a meaningful framework for qualifying a real estate agent.
As a homebuyer or seller, the less information that you share with friends and neighbors, the better. It’s just too easy for innocently shared information to get to the wrong person and compromise your negotiating power.