By John Stemlar, Sage Real Estate Advisors
It’s predictable; sustained strength in the real estate market inevitably brings out the career changers. You can almost hear it: “I’ll get my real estate license and all my friends will use me.” Sadly, the real estate industry has (by design) trained consumers to commoditize real estate agent services. Social connection and name recognition become proxies for competence, and unfortunately, often the default criterion for choosing a Realtor. This dynamic often levels the playing field for new agents with no real estate experience. It enables anyone with a 75-hour licensing course and a “network” to earn a living in real estate.
Becoming a real estate agent is shamefully easy, considering the legal, financial and lifestyle implications of a home purchase or sale. Loyalty has its place, but at what cost to you? In choosing a real estate agent, experience and competence should matter. For a more in-depth discussion, see The Three A’s to Consider in Choosing a Real Estate Agent
John Stemlar is a Principal and the Managing Broker at Sage Real Estate Advisors, a boutique Atlanta residential brokerage. He promotes the Lynwood Park neighborhood and the homes for sale in Lynwood Park at www.LynwoodParkHomes.com