Here Comes the Gold Rush

Sustained strength in the real estate market brings out the career changers. You can almost hear it: “I’ll get my real estate license and all my friends will use me.” Sadly, the real estate industry has trained consumers to commoditize real estate services, opening the door for social connection to become a proxy for experience and competence, and the default criterion for choosing a Realtor. Consider the cost of misguided loyalty in one of your most important legal, financial and lifestyle undertakings.