By John Stemlar, Sage Real Estate Advisors
The use of drone photography in marketing homes has become increasingly common. When thoughtfully incorporated into a photo-marketing strategy, professional aerial photos can showcase a home or capture a perspective that ground-based shots just can’t. We are, however, seeing more and more drone shots in listings that are, frankly, ridiculous and actually detract from the photo presentation of the home.
An elevated shot approaching the home from a golf course or lake, or against the backdrop of the city skyline can be dramatic and compelling. A shot of roof shingles, power lines or one capturing the neighbor’s dilapidated back yard shed really isn’t. We recently saw a new listing with an aerial shot showing the neighboring house appearing to tower over the listed home, making it look comparatively tiny. The home is far from tiny; including this shot was, in my opinion, a great disservice to the seller.
In their listing pitch, realtors attempt to wow sellers with all the newest and coolest tech they have to market and sell homes (“… and we include drone photography in ALL of our listings!”). For the most part, these are gimmicks that fluff the pitch and add no value to, or even compromise, the marketing effort. Photo strategy is the centerpiece of a home selling campaign; every shot must contribute to creating a positive, lasting impression and delivering traffic. If drone photos do this, they should be a part of the strategy; if they don’t, they detract (and distract) from the presentation and there is nothing cool about including them.
John Stemlar is a Principal and the Managing Broker at Sage Real Estate Advisors, a boutique Atlanta residential brokerage. He promotes the Lynwood Park neighborhood and the homes for sale in Lynwood Park at www.LynwoodParkHomes.com